Meet the Premier Martial Arts Management Team
Premier Martial Arts is led by an executive team that is passionate about the long-term success of our franchisees
BARRY VAN OVER
Founder & CEO of Premier Martial Arts
One of the leading authorities on the business of martial arts and a 7th Degree Black Belt, Barry Van Over has built his career helping other school owners achieve success.
Mr. Van Over has gone from owning and operating one of the largest martial arts schools in the world to starting a consulting company to serve school owners in reaching their business dreams, to now the creator and president of one of the world’s largest chains of martial arts studios, Premier Martial Arts.
Vice-President of Premier Martial Arts USA
Mr. Baker is the Vice President of Premier Martial Arts and a 4th Degree Black Belt. He is also a school owner/operator who has been in the martial arts industry for the past 12 years, 10 of them being under the guidance of Barry Van Over.
Mr. Baker has worked every position in a martial arts school. From front desk, assistant instructor, head instructor, program director to regional manager of Mr. Van Over’s personally owned schools. He is a product of the system, and therefore he understands the smallest of details that help your business grow.
Vice-President of Premier Martial Arts UK
Mr. Lam is a 4th generation martial artist who started training at the age of 6 with his father, a Kung Fu teacher from Hong Kong (which gives some insight into his passion and natural ability!)
He started training in Taekwondo at the age of 10 and went on to compete at a high level, representing Scotland and Great Britain in competitions. As Vice President of PMA UK, he will be helping other school owners reach this level of professionalism and success in the UK. He is very excited and passionate to train and educate instructors on our highly effective and successful business systems that we use.
Director of Support / Onboarding Coach
Mrs. Ellis is Director of Support for Premier Martial Arts as well as an onboarding coach. She has been with Premier Martial Arts corporate office since July 2013 and helped our management software Studio Pro get up and running. Mrs. Ellis strength is organization and task management. She helps maintain systems and admin support that make our organization continue to be successful. Her skills offer support to everyone at the corporate level. Her highest value is servant leadership and enjoys helping others feel successful.
Shannon Jones started her career with Premier Martial Arts in early 2020. She started her training as a Success Coach, eager to support franchisees in the profit and growth stage of studio operations. She has recently also accepted the role of Onboarding Coach. Shannon stands behind the Premier Martial Arts brand and mission and is excited for the future of the company.
Mr. Presley is a consultant for Premier Martial Arts International. Reid has been practicing martial arts for 18 years and has been teaching martial arts for 12 years. He is a multi-time world champion martial artist with a true passion for inspiring and impacting the next generation of kids through martial arts. Mr. Presley is excited to be with Premier Martial Arts International and can’t wait to help the organization grow!
Cole Presley is a success coach for Premier Martial Arts International. Cole is a world champion martial artist that has been training for 18 years and is currently a third degree black belt in Taekwondo. In addition to competing, he has had the opportunity to teach martial arts in martial arts schools, elementary schools, and homeschool groups for the past ten years. Cole has a passion for coaching and empowering people and is looking forward to helping each owner meet and exceed their goals!
Mrs. Lacy came onboard as our Financial Controller in December 2019. She originally met Mr. Baker and Mr. Van Over in her position at a local CPA firm in Knoxville. As part of her role there, she began working specifically with Premier Martial Arts in the summer of 2017 and was excited for the opportunity to join the Premier Martial Arts family in 2019. She comes to us with over 10 years of experience working for accounting firms in the area and has a bachelor’s degree in Accounting from the University of Tennessee in Knoxville.
Digital Marketing Specialist
Brooke is our Digital Marketing Specialist who will help your studio get results. After graduating with a bachelor’s degree from the University of Tennessee, she worked as a Marketing Consultant where she helped local businesses grow. She started with Premier Martial Arts in May of 2020 and is excited for the future of PMA.
Studio Pro Support
Studio Pro is our martial arts management software made with Premier Martial Arts in mind. It connects with your Premier Martial Arts website for lead gathering and intro scheduling. Our support rep takes care of set up, onboarding and training Premier Martial Arts studio owners and staff on the software.