What is Our Franchise Model?

Premier Martial Arts franchise is simple to own and easy to scale

When you think of a martial arts studio, you probably aren’t thinking of an easy-to-find location in a popular area next to coffee shops, restaurants and supermarkets. You probably aren’t thinking of a spotless, beautiful environment that smells more like a spa than a sweaty dojo. Unless you’ve already visited a Premier Martial Arts franchise location — and there are more than 100 across the country to check out — your stereotypical assumptions would be correct.

martial arts franchise location instructor leading a class

Premier Martial Arts, however, is revolutionizing the martial arts industry. Our spaces are clean, bright and beautiful, and they smell like fresh linen. Never inconvenient or hard to find, Premier Martial Arts studios are in high-end retail areas next to brands like Starbucks and Cold Stone Creamery. Because of our insistence on high-end locations, Premier Martial Arts has developed a business model that has several competitive advantages over other martial arts concepts:

  • Small footprint of 1,200 – 1,600 square feet
  • Small staff of one or two instructors per location
  • Low ongoing overhead
  • Contained classes to maximize space and foster community
  • Minimal to no weekend hours

The simplicity of our business model is the direct result of our founder Barry Van Over’s decades of experience in helping owners of martial arts studios increase their levels of profitability, win new customers and achieve lasting success.

“Premier Martial Arts has been in business for 14 years now,” Van Over says. “We’re an established brand that has developed a business model based on everything we’ve learned about what makes a martial arts studio profitable over the long term.

“Our model is all about simplicity. We can run the entire facility with a minimal staff, we can be super-efficient with our profit generators, and our small footprint allows us to be in the best shopping centers for a reasonable rate. Our small footprint also keeps overhead low and profit margins high. And most importantly, it’s a low-cost investment that is easy to scale up to multi-unit locations.”

“You can find martial arts schools all across the country, but when you visit a Premier Martial Arts school, it’s immediately different than anything else in the market,” says Myles Baker, President of Premier Martial Arts. “A lot of martial arts school owners overlook the experience of the parents and the students. They’re spending quality time with us every week, and we want to make sure that they really enjoy coming here. So we ensure that our studios look and smell great. We make sure that our classes are exciting, engaging and fun. We’re there to provide the best martial arts experience that they’re ever going to get — plain and simple.”

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